Home Solutions Brand and Communications Green Claims
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Home Solutions Brand and Communications Green Claims
Regardless of the good intentions behind green claims, if the message is misleading, or the claim is not adequately substantiated, it exposes the organisation to reputational risk as well as potential legal risk.
As there are an increasing number of regulations across global markets requiring that evidence be available to demonstrate the accuracy of each claim, there are legal consequences for companies that don’t adhere to these requirements.
There are current examples of leading brands spanning a range of sectors who have faced lawsuits, investigations or penalties over disputed truthfulness of a particular green claim.
In mitigating your risk in making green claims, there are a series of steps for building out a robust foundation to support truthful and substantiated green claims.
Speak with our experts and discover how we can support you to create impactful, purpose-driven communications for your brand.