Juan Luis Botero
Regional Leader – LATAM
Colombia
case study
Location
For more than 15 years, Juan Luis Botero has focused his life on sustainability, a passion that led him to found conTREEbute, a company that later merged with Anthesis Colombia, marking the beginning of a new era in sustainable performance. With more than 20 years of experience as an administrative engineer and marketing specialist, and a master’s degree in business administration, he is convinced that companies should embrace sustainability not only for its benefits, but because it is the right thing to do.
He has specialized in innovation with an exponential approach and has studied at Harvard Business School to align sustainability with business performance. In addition, he is a member of several boards of directors, including CES, SEDIC S.A., SOMERAUTO S.A., and GREENLAD Group.
His track record reflects a strong entrepreneurial spirit and a clear objective: to integrate sustainability into business strategy. For him, transforming the world in a conscious way is a responsibility that leaves a positive contribution for future generations.
