Impacts
The chemical benchmarking work helped to identify a set of commonly used chemicals of concern in beauty and personal care products. Once the list was established, further research was conducted into hazard profiles and regulatory standards of each chemical. The chemicals identified were used as a starting point to further drill down to seven chemicals of concern which were included in their H Project Approved Clean Beauty and Clean Beauty + responsible buy icon criteria.
Based on research and expertise gained from working with other key clients, we narrowed the list of chemicals of concern & provided our recommendations and reasoning on which chemicals to include in the icon criteria. We reviewed the list with Holt Renfrew, incorporating their comments, and finally reviewed the material they created for their Beauty Advisors to reference when discussing the H Project Approved Clean Beauty and Clean Beauty+ responsible buy icon with customers. We also summarized the regulatory authority and reach of chemical and animal testing regulations in the USA and Canada.