Animal Fibres and Materials Policy Development | Zalando

Objectives

Europe’s leading online fashion platform, Zalando, is on a journey to become a sustainable fashion platform with a net-positive impact for people and the planet. As part of their do.MORE strategy, Zalando has set goals to increase ethical standards and only work with partners that align with them by 2023.

Zalando engaged Anthesis to provide support to update its Animal Welfare Strategy and Sustainable Sourcing Policies for 2021. The update was required to set the direction of travel for their suppliers, continue with research into the landscape surrounding animal products, and enable them to progress towards their goals.

Project

Services

Our research and benchmarking of Zalando’s animal welfare policy, as well as the engagement of an external animal welfare expert, served as an important proof point to drive internal commitment and further engage Zalando’s audience of 4,000 brands towards an ambitious set of goals.

The internal and external engagement of stakeholders supported Zalando to set holistic targets for their animal welfare and sustainable sourcing goals, guiding them towards meaningful impact across their sustainability aims.