Anthesis Appoints Kirsten Flanik as Revolt’s New CEO, North America
22nd July 2024
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Anthesis has announced that Revolt, the global purpose strategy specialist group, has appointed Kirsten Flanik in a new role as CEO, North America. Revolt, which has experienced significant growth since it launched in 2017, was acquired by global sustainability firm Anthesis in early 2024.
Flanik joins from BBDO New York where she served as President and CEO for the past seven years. She played a critical role in helping BBDO evolve to meet rapid changes in business and culture, and is recognised for building world-class, creative-led business solutions for iconic brands. Flanik has received numerous accolades including “Woman to Watch” and “100 Most Influential Women in Advertising” by Ad Age.
Flanik joins with the ambitious goal of building upon Revolt’s impressive client base which includes global marketers such as ABInBev, Diageo, Kraft Heinz, Mars and PepsiCo.
Kirsten Flanik said, “I was extremely choiceful about my next chapter. The opportunity to become a part of an organisation that is helping clients transform the way they do business for the better is something I was immediately drawn to.” She continued, “There is an incredible depth of knowledge, expansive capabilities and the right bench of experts within the Revolt and broader Anthesis offering. The time is right to expand across North America and I am thrilled to help lead this effort.”
Dean Sanders, Anthesis Chief Enterprise Officer, said: “Revolt now has world-class expertise and experience in purpose consulting, strategy and communication. This is critical to meet the growing needs of C-Suites and brands that are looking to define a purpose-driven strategic position that drives corporate and brand strategy, not to mention a broader range of audiences that now include government, investors, a new generation of employees and a highly informed public.” He continued, “In Kirsten, we have found the consummate ambassador who can deliver that message with passion and earnestness, backed by a proven track record of gaining client trust and achieving success. We consider ourselves very fortunate to have Kirsten join our executive leadership team.”
Revolt co-founder Alex Lewis, said: “As we enter our next chapter, we have a unique opportunity to accelerate this sustainable transformation for both existing and new clients. We won’t live up to our own purpose without a thriving North America business, and nobody is better placed to drive this faster and deeper than Kirsten. At BBDO, UK CEO Richard Arscott and I experienced first-hand her ability to partner with clients, her business acumen, strategic sensibilities and contagious energy. She is a born leader and a true collaborator and was the first person we thought of when we made the decision to expand our presence in North America. We couldn’t be happier to have her as a part of our growing team.”
Revolt was launched in the UK in 2017 based on the belief that more and more brands recognised they had the power to be a force for good, and that positive impact can lead to business transformation. That belief was – and has been reinforced – by decisions made by major global marketers to retain their services to help them achieve their sustainable and corporate reputation goals. Revolt has built a track record for turning positive impact rigour into practical, actionable solutions for clients that now include ABInBev, Diageo, Kraft Heinz, L’Oreal, Mars and PepsiCo.
About Revolt®
Revolt is a global creative consultancy that helps businesses and brands to use purpose properly. We are a purpose consultancy, an activist agency and an innovation studio. Revolt is the first UK business to win at Cannes for Business Transformation. It is also a B-Corp.
