Conducting a Materiality Assessment for The North Face
The Situation
The objectives of The North Face were two-fold: for the organisation to understand how its stakeholders and staff view the brand’s sustainability position in relation to its competitors and understand their thoughts on where the organisation should focus; secondly to bring these insights together and highlight how it can inform future strategy.
Our Solutions
Anthesis conducted a materiality assessment to identify the issues that matter most to the future sustainability of The North Face. We explored a range of environmental, social and governmental issues, themes and opportunities via benchmarking, desk research, interviews with internal and external stakeholders and a staff survey. We also developed alternative names, narratives and goals showing how the most material issues could be taken forward into a strategy.
Key Project Outputs
- A materiality matrix.
- Supporting slide deck report containing insights from benchmarking, the staff survey and stakeholder engagement.
- Names, narratives, example goals and activities for three strategy pathways used as source material for The North Face sustainability strategy development.
Impacts of the Project
A refreshed strategy
The North Face used the materiality assessment and strategy pathways as inputs to the development of a refreshed sustainability strategy.
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