Developing Lifecycle Assessments Tool for Reckitt
The Situation
Reckitt is a global leader in health, hygiene and home products. The company achieved its 2020 target to reduce the carbon footprint of products by 20% per dose eight years early.
But the company’s ‘betteRBusiness’ strategy had some big longer-term goals – including achieving a third net revenue from more sustainable products.
Reckitt needed a bigger, better and faster web-based tool to facilitate sustainable innovation.
Our Solutions
Reckitt approached Anthesis because it needed to scale its sustainable product development program to meet the demands of the business in a simple, straightforward way.
Anthesis created a new tool which assesses products by multiple sustainability metrics, with traffic light indicators for carbon, water, packaging and ingredients.
The tool has a searchable product library where products, brands and portfolios can be compared and results shared across the business. It focuses on hotspots, highlighting opportunities for innovation around key impacts.
Impacts of the Project
Tool roll-out
The new and improved Sustainable Innovation Calculator was launched and within two months had more than half of Reckitt’s global research and development team were using it, with more than 700 product analyses completed.
LCA efficiency
Reckitt was able to achieve its goal of life cycle assessments being done in less than 30 minutes by people who weren’t experts in life cycle assessment.
Footprint reductions
Reckitt saw further decreases in its carbon footprint and water impact (per dose of product) and calculated its total net revenue from more sustainable products.
Explore our Life Cycle Assessment Services
Discover how Anthesis can support your sustainability ambitions.
Get in touch
We’d love to hear from you
We are the world’s leading purpose driven, digitally enabled, science-based activator. And always welcome inquiries and partnerships to drive positive change together.
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