Supporting Climate Activator Certification for PLUS
The Situation
PLUS Holding has 550 supermarkets in the Netherlands and acquired 350 COOP supermarkets, which will be transformed to PLUS during 2024 and 2025.
PLUS is a pioneer when it comes to improving sustainability. It was the first supermarket to stock coffee and tea, followed by bananas, pineapples, eggplants, oranges and potatoes. Stone fruit will also be added to that list. They started the certification under the former name of the standard, climate neutral certified, now known as Climate Activator Certification.
PLUS’ ambition is to achieve a 25% reduction in the carbon footprint of its private label products by 2030. The supermarket chain has developed a ‘foodprint’ plan for the most important edible products, gaining insight into the main elements of the carbon emissions generated by its food range.
Our Solutions
Anthesis assisted PLUS to review where it could achieve the greatest climate gains. Based on this analysis, PLUS selected a number of sectors to assign the highest priority to, such as fruit and dairy.
Based on this selection, Anthesis supported PLUS to approach its main suppliers and check whether they have already conducted a footprint, are working to reduce it, and where they may need help.
Anthesis is also helping PLUS to gain clearer insight into the scope 1 and 2 of its organisation, and to formulate a reduction strategy to address these emissions. PLUS has already taken several major steps in the right direction, including introducing electric lorries and energy-neutral distribution centres.
Offsetting is the final piece of the certification programme and ensures that responsibility is taken for the emissions that cannot currently be reduced further. Both Fyffes and PLUS take that responsibility and invest in VCS-certified sustainable energy projects, such as renewable energy and forestry-related projects.
Impacts of the Project
Climate Certified fruit
PLUS sources its bananas and pineapples via Fyffes. In 2019, the bananas supplied by Fyffes Benelux became climate certified, followed by its pineapples in 2021. Fyffes climate certified bananas can now also be found at Albert Heijn (the largest supermarket chain in the Netherlands), and other retailers ranging from Sweden to New Zealand are interested.
Climate risk
We worked on a climate change risk assessment for the Fyffes Global sustainability team. We used this assessment to create an overview of climate risks for Fyffes as a whole, from its locations in Africa to Rotterdam. In 2023, we will be helping this fruit supplier to analyse its carbon and water footprints.
Supply chain transparency
The Fairtrade and Climate Bananas project, which we worked on with PLUS Retail, Fyffes and SIM Supply Chain Management, was completed in the autumn of 2019. We used blockchain technology to make the banana production chain transparent. Consumers can see the route from the plantations in Colombia to the shelves of PLUS supermarkets via a QR code on the banana. They can also see what the CO2 emissions are. All bananas sold in PLUS supermarkets have been Fairtrade certified for 10 years and are now also climate certified. By being fully transparent, PLUS lets people know where the bananas come from and gives them insight into everything that is being done for people, nature and the climate.
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