Verifying Climate Pledge Friendly Programme for Amazon

Situation

Amazon announced the launch of Climate Pledge Friendly, a new programme to help make it easier for customers to discover and shop for more sustainable products.

Impact

Customers will now see the Climate Pledge Friendly badge on thousands of products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world.

Solutions

Supporting our mission of making sustainability happen, Anthesis is proud to work with Amazon on its Climate Pledge Friendly programme, verifying that the external sustainability certifications and standards provide a demonstrable reduction in environmental impact. This programme empowers consumers to make informed choices on their purchasing decisions, with the assurance that products with the Climate Pledge Friendly badge have a genuine claim to be more sustainable.”

Chris Stanley – Director, Anthesis Group

Situation

Amazon announced the launch of Climate Pledge Friendly, a new programme to help make it easier for customers to discover and shop for more sustainable products.

Customers will now see the Climate Pledge Friendly badge on thousands of products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.

Solution

Anthesis supported this Amazon sustainability programme by carrying out a detailed independent review of hundreds of international certifications and standards. We examined their relevance, credibility and requirements to ensure that the programme only uses those that have proven environmental benefits, are transparent, and are described in a clear and accurate way.

Standards and certifications that Anthesis support for inclusion in the Climate Pledge Friendly programme include:

  • Bluesign Product®
  • CarbonFree® Certified
  • Carbon Trust Reducing CO2
  • Cradle to Cradle® (Silver to Platinum)
  • EnergyStar Most Efficient
  • EPEAT (Silver and Gold)
  • Fairtrade (International)
  • Forest Stewardship Council (FSC) Recycled, 100% and Mix
  • Global Organic Textiles Standard (GOTS) [70% and 95%]
  • Global Recycled Standard (GRS)
  • Made in Green by Oekotex®
  • Organic Content Standard 100 (non-blended) (OCS 100)
  • Rainforest Alliance / UTZ
  • Recycled Claim Standard (RCS) 100
  • Recycled Blended Claim Standard (RCS) (Blended)
  • Responsible Wool Standard (RWS)

Impact

Amazon’s customers can be now assured that products with the Climate Pledge Friendly label have a genuine claim to be more sustainable.