Anthesis Group has acquired sustainability strategy and communications consultancy M4C, with its fifth acquisition in 14 months.
The acquisition of M4C boosts Anthesis Group’s strategic and communications capability, especially in the growing reporting market, where drivers including the Global Reporting Initiative are turning reporting into an essential component of sustainable business. M4C currently supports companies including Colas UK, Canon Europe, Brother UK and a diverse group of UK and global businesses.
The Anthesis Group aims to ‘create business value for a better world’ by reducing business risk, increasing resilience, growing sales and profit generation, and through the delivery of truly sustainable organisations, also strengthen brands and reputations. Founded in 2013, the Group now has more than 100 consultants in seven countries across UK, Europe, USA, Asia and the Middle East, and aims to be the leading global sustainability specialist.
In the past year Anthesis has acquired sustainability consultancies Best Foot Forward, UMR, Caleb, SecondNature and now M4C – giving it a strong global presence which sets it apart from the large multi-disciplinary firms where sustainability is non-core, and from the small niche providers. Anthesis have realised 50% of their growth from acquisitions and 50% from organic growth.
Stuart McLachlan, Chief Executive Officer of Anthesis said: “We are delighted to welcome M4C into the Anthesis Group. This is an important ingredient in establishing us as the leading global sustainability specialist. We have combined the relevant expertise to help our clients frame their strategic priorities, gather the supporting evidence, and implement their plans whether at a corporate, organisational or product level. M4C have the experience we need to communicate and engage with stakeholders and keep them on the journey. In our first year of trading we have established a strong local presence in parts of the world where our clients need us to be and where we can expand our offering in local markets. We are particularly impressed by M4C’s work in supporting clients communicate effectively in many different jurisdictions and in many languages”.
Ann Durrant, MD of M4C commented: “Anthesis provides the platform to allow us to add more value to existing clients and to expand the work we do within a broader marketplace. We share the same values and passion for sustainability and recognise the power of business to change the World through sustainable lifestyles, products and business models – the Anthesis’ strapline is “creating business value for a better world” which succinctly captures our shared vision and purpose.”