Brand and Communications

Helping brands grow through action, based upon the companies purpose, whilst navigating the evolving landscape of sustainability and marketing.
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Brands that commit to sustainability and purpose not only contribute to the development of a more resilient future; they can also earn customer preference, secure investor confidence, and achieve stakeholder credibility. We offer various brand and sustainability communication solutions supporting businesses to reach their stakeholders with coherent and clear narratives.

But that doesn’t mean it’s easy. Knowing which brands should communicate this way, and more importantly how, requires the ability to work at the intersection of creativity and positive impact.

Our approach is characterised by its ability to turn sustainability, DEI and positive societal and sustainable impact into credible communications that are befitting of the brand in question rather than feeling like a bolt on.

From purpose-driven messaging to integrated marketing strategies, our brand and communications solutions are geared towards delivering the salience, emotion and meaning brands need to grow.

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Brand & Communication Services

Purpose Campaigns

We identify the right ‘fight’ for a brand and provide the strategy and creative to turn these into ownable communications that propel the brand forward.

Communications Production

We produce world class communications built for the digital age, delivered across paid, owned and shared media.

Earned Media

We deliver moments that catapult the brand and cause into culture through the headlines they create.

Green Claims

We provide expert guidance in substantiating and communicating green initiatives, ensuring credibility and alignment with industry standards – from product labelling to marketing collateral.

Activations

We create potent experiences that invite our audience to take action against the issue a brand seeks to deliver impact against.

Stakeholder Engagement

We help organisations identify key stakeholders, develop engagement strategies, and facilitate transparent communication.



Empowering Purpose-Driven Communications Through Sustainability Learning

Activator Academy is Anthesis Group’s eLearning platform, designed to empower organisations with the knowledge and tools to communicate their sustainability efforts effectively.

Featuring expert-led courses on topics such as the corporate reporting, ESG essentials, and climate action, the academy helps businesses build credible and impactful narratives. By equipping teams with the insights needed to align brand messaging with sustainability goals, the Activator Academy supports organisations in crafting purpose-driven communications that resonate with stakeholders and drive meaningful engagement.

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Green Claims Guidance

This paper sets out the role that certifications can play in assuring green claims and guaranteeing compliance with new green claims regulations.

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Case Studies

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Anthesis has acted as an extension of our internal team – effectively guiding us throughout our sustainability journey, taking into account our unique business drivers, company culture, goals and objectives. Their expertise and partnership have been instrumental to our ongoing progress.

Alliance Data

We started working with Anthesis in 2017, when they helped to write and produce our CSR report. Since then, we have collaborated on a pilot chemical management project with our key denim mills. I’ve worked with several teams and individuals within Anthesis and have been continually impressed by the quality and concerted effort they put into delivering value to our business through our sustainability programs.

Jaclyn Allen, Guess? Inc.

You helped our brand find its transformational purpose.

Unilever

You helped us answer the biggest challenge: understanding what social value creation really means, and how it is meaningfully delivered and measured.

Nestle

Our Brand & Communication Experts

Talk to one of our experts

Speak with our experts and discover how we can support you to create impactful, purpose-driven communications for your brand.

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